Privacy Policy

1. Introduction & Scope

VELORA Inc. ("VELORA", "we", "us", or "our") is dedicated to protecting the privacy, confidentiality, and security of personal data entrusted to us by our patrons, customers, and visitors. This Privacy Policy governs all interactions with the VELORA website, catalog, checkout systems, and customer support channels.

By browsing our catalog, creating a patron account, or completing an order on our portal, you acknowledge the collection, utilization, and disclosure of information as described in this Policy.

2. Data Controller Information

Corporate Entity	VELORA Inc.
Registered Address	340 S Lemon Ave #7717, Walnut, CA 91789, United States
Data Protection Officer	privacy@velora.store
Customer Concierge	support@velora.store
Toll-Free Phone	+1 (800) 945-7200 (Monday–Friday: 9:00 AM – 6:00 PM PST)

3. Categories of Information We Collect

We collect personal information to provide a seamless, secure, and personalized luxury shopping experience:

• Direct Customer Identifiers: Name, billing address, doorstep shipping address, email address, and contact telephone number collected during catalog checkout or account registration.
• Payment & Transaction Details: Order items, total order value, currency, transaction reference tokens, and billing records. Important: We do not store raw credit card numbers or security CVVs. All financial transactions are tokenized and processed through PCI-DSS Level 1 compliant gateway partners (including Stripe, PayPal, and Apple Pay).
• Consignment & Delivery Telemetry: Postal codes, shipment tracking IDs, delivery status, and carrier signature confirmations.
• Technical & Session Telemetry: IP address, browser type and release, device operating system, screen resolution, referral URLs, time stamp, and functional session cookies used for bag persistence and security bot detection.

4. Legal Bases for Processing (GDPR & Global Standards)

We process personal data only when an established lawful basis applies under applicable data privacy legislation:

• Contractual Performance: Processing payments, packaging products, coordinating carrier transport, generating dispatch tracking numbers, and delivering items to your address.
• Legitimate Interests: Protecting our store from fraudulent transactions, preventing chargeback abuse, securing IT infrastructure, and providing concierge customer support.
• Legal & Statutory Compliance: Retaining financial records for commercial taxation, audit readiness, and customs clearance regulations.
• Patron Consent: Delivering VIP promotional discount alerts and Private Vault drop notifications, which may be withdrawn at any time.

5. Information Sharing & Third-Party Disclosures

VELORA strictly does not sell, rent, monetize, or trade your personal records. Data is shared solely with vetted third-party service providers directly involved in fulfilling your orders:

• Fulfillment & Logistics Networks: Authorized manufacturer fulfillment centers and international carrier services (DHL, FedEx, BlueDart, DTDC, and USPS) to execute package dispatch and physical doorstep delivery.
• Payment Gateway Processors: Certified payment infrastructure providers to authorize and settle payments securely.
• Fraud Prevention & Cybersecurity: Automated risk analysis systems to detect illicit bot automation and stolen payment credentials.

6. International Data Transfers

As VELORA operates on a direct-to-consumer curated dropshipping model partnering with specialized manufacturers worldwide, your consignment details (name, shipping address, and phone number) are transmitted securely to our certified fulfillment centers to prepare and dispatch your items. All international data transfers adhere strictly to standard contractual clauses (SCCs) and data protection safeguards.

7. Cookies & Tracking Technologies

We utilize essential functional cookies required for core shopping bag persistence, security authentication, and session management. We do not deploy invasive third-party cross-site tracking scripts. You may manage cookie permissions through your web browser preferences; however, disabling functional cookies may prevent the shopping bag and checkout drawer from operating properly.

8. Data Retention Policy

We retain personal information only for the duration required to complete order fulfillment, resolve returns or warranty claims, and satisfy mandatory legal, tax, and accounting reporting requirements (typically up to 7 years for commercial transactional records).

9. Your Privacy Rights (GDPR, CCPA/CPRA & Applicable Laws)

Depending on your place of residence, you are entitled to exercise the following legal data privacy rights without discrimination:

• Right of Access: Request a complete copy of the personal data held about you.
• Right to Rectification: Request correction of inaccurate, outdated, or incomplete records.
• Right to Erasure ("Right to be Forgotten"): Request complete deletion of your profile, subject to legal recordkeeping obligations.
• Right to Restrict or Object: Restrict or object to the processing of your personal information.
• Right to Data Portability: Obtain your personal records in a structured, machine-readable format.
• Right to Opt-Out: Opt out of marketing emails anytime via the unsubscribe link in the email footer.

To exercise any of these privacy rights, please submit a written request to our Data Protection Officer at privacy@velora.store. We verify and respond to all authenticated requests within 30 calendar days at zero charge.

10. Contact Us

If you have any questions or concerns regarding this Privacy Policy, please reach out to our privacy desk:

VELORA Inc.
Attn: Legal & Data Protection Desk
340 S Lemon Ave #7717, Walnut, CA 91789, USA
Email: privacy@velora.store | Telephone: +1 (800) 945-7200